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How do you see the role of commercial real estate evolving, particularly with projects like the Social Connection at Roseville Junction?

Commercial real estate today is much more than buildings; it’s about creating spaces that foster connection and community. The Social Connection at Roseville Junction is a great example. We’re developing a space where people can gather, experience local culture, and enjoy diverse food offerings. It’s about building more than just a place to visit—it’s about creating a community hub where people feel at home.

Why is there a focus on bringing new food concepts to the Social Connection?

Food brings people together, plain and simple. We’re on the lookout for fresh and unique local food concepts that will add to the area’s appeal and provide diverse options for visitors. We want the Social Connection to be a place where you might discover a new favorite dish or experience a culinary style you’ve never tried before. This approach doesn’t just enhance the visitor experience; it also supports local entrepreneurs and injects new flavors into the community. This is an exciting opportunity for chefs and restaurateurs to enter a unique restaurant space without incurring millions of dollars in capital expenditures or taking on significant debt. Social Connection partners will offer a fully equipped kitchen to exceptional operators, allowing them to focus solely on bringing their culinary vision to life.

How does the integration of food, art, and community engagement make the Social Connection different from a typical development?

The Social Connection goes beyond traditional retail or dining areas by blending food, culture, and community events into one shared space. It’s a place where people can enjoy a great meal, participate in community gatherings, and experience the local character of Northern California. This multidimensional approach creates a more vibrant, interconnected environment and transforms a commercial area into a true social and cultural hub.

What kind of food concepts are you particularly interested in bringing to the Social Connection?

We’re open to diverse options, especially those that align with Northern California’s local flavor and values. Whether it’s a sustainable, farm-to-table concept, an innovative fusion cuisine, or even a unique international street food experience, we want concepts that spark curiosity and create a memorable experience for locals and visitors.

With projects like these, how do you ensure they remain profitable while still serving the community?

Profitability and community value aren’t mutually exclusive—they can, and should, work hand in hand. With the Social Connection, we’re enhancing the visitor experience, which naturally attracts more people, boosting revenue for vendors. We focus on creating an attractive environment that supports local businesses and offers something unique, which ultimately benefits both the community and our partners.

What advice would you give to other developers aiming to create spaces that prioritize community and culture?

Think beyond the building itself. Listen to the community and involve them in the process. From food vendors to local entrepreneurs, when you integrate local elements, the space becomes more meaningful. Focus on creating places where people want to be—places that are alive with culture and connection. It’s a longer process but well worth it in the end.

What are your hopes for the future of the Social Connection?

I envision the Social Connection as a space that evolves with the community, staying fresh with new food concepts, installations, and events that keep people coming back. It’s more than a project—it’s an ongoing relationship with the community. I hope it continues to be a place where people make memories, try new things, and feel connected to each other and to Roseville.