Select Page

In the world of commercial real estate development, success isn’t just about erecting buildings
and creating new spaces. It’s about weaving these spaces into the fabric of the community,
making them places where people feel a sense of belonging and pride. Over the years, I’ve
learned that one of the most effective ways to achieve this is by actively involving the community
in the development process, particularly through the integration of local art.

At LRE & Companies, we’re dedicated to creating spaces that not only meet commercial needs
but also enrich the communities they’re part of. Our latest project, the “Social Connection”
gathering place in Roseville, is a perfect example of this philosophy in action. We’ve issued a
call for local artists to submit mural concepts, transforming the space’s shipping container walls
into vibrant canvases that celebrate the unique spirit of Northern California.

From my experience, involving the community in development projects is essential. It fosters a
sense of ownership and pride among residents and stakeholders, turning a mere building into a
beloved community landmark. When people see their own culture and stories reflected in public
spaces, it enhances their connection to the place and to each other.

Our call for local artists isn’t just about beautifying the space; it’s about creating a narrative that
everyone in the community can relate to and take pride in. Art has a profound ability to convey
stories and emotions, and by featuring works that highlight the vibrancy of Northern California,
we’re ensuring that “Social Connection” becomes a true community hub.

Traditional approaches to real estate development often overlook the importance of creating
spaces that truly resonate with the local population. By integrating elements like public art, we
can create environments that are not only functional but also deeply meaningful to those who
use them.

Consider the impact of a mural created by a local artist versus a generic piece of art chosen by
a corporate committee. The former carries the artist’s deep personal connection to the
community and their unique perspective, making it far more impactful. This kind of engagement
can turn a simple real estate project into a cultural landmark that will attract people to gather.

The Benefits of Creative Collaboration in Shared Spaces
Bringing in local artists is just one way to foster a deeper connection between a development
and its community. Here are a few reasons why this approach is so beneficial:

1. Cultural Representation: Local artists can bring the culture, history, and identity of the
community into the development, making it a space that feels authentically local.

2. Enhanced Aesthetics: Artistic elements add beauty and interest to a space, making it more
inviting and enjoyable for residents and visitors.

3. Economic Benefits: Art often attracts tourists and visitors, boosting local businesses and
contributing to the area’s economic growth.

4. Social Connection: Public art projects can serve as focal points for community events and
gatherings, strengthening social bonds among residents and visitors, encouraging
conversations, and forging connectedness.

Our Commitment at LRE & Companies
At LRE & Companies, we’re committed to these principles. Our project in Roseville isn’t just
about creating a new food hub and beer garden; it’s about building a place where people can
come together, share experiences, and create memories. By incorporating murals that tell the
story of our region, we’re ensuring that “Social Connection” becomes a place where everyone
feels they belong.

As developers, we have the power to shape the physical landscape and the social and cultural
fabric of the communities we serve. By involving the community in our projects and thinking
creatively about how we can integrate their voices and talents, we can create spaces that truly
enrich and uplift everyone.

Let’s invite local artists to leave their mark, listen to the voices of the community, and create
spaces that are as vibrant and diverse as the people who inhabit them. Together, we can build
more than structures; we can forge and nurture vibrant, interconnected communities that stand
the test of time.