What orginally inspired you to get into commercial real estate?
My fascination started young. My father was involved in real estate, so I was surrounded by it early on. I remember being a kid, barely tall enough to hand out brochures, talking to people about projects as if I knew everything. By my teenage years, I was actively calling brokers! It was a blend of creativity and opportunity that hooked me—seeing empty land transform into spaces that people actually use and enjoy is something that still excites me today.
Why focus on community-centric development? What’s the driving philosophy there?
Community-centric development isn’t just a buzzword for us; it’s genuinely where business meets purpose. From the outset, I saw that commercial spaces could be more than just places to shop—they could be focal points that bring people together, stimulate the local economy, and even change the character of a place. When a project wraps up, I love knowing it’s become an integral part of the community.
California is notorious for its complex regulations. How do you navigate the “wild ride” of developing here?
“Wild ride” is accurate! Navigating California’s regulatory scene feels a bit like an obstacle course, but I’d say persistence, patience, and partnerships are the keys. It’s not uncommon for projects to be delayed or to go back to the drawing board due to zoning or environmental requirements. But having been through this process many times, we’ve learned how to pivot quickly, anticipate issues, and work closely with local officials to get things done.
What’s a project you’re particularly proud of, and why?
Roseville Junction comes to mind. We took a typical retail space and transformed it into a mixed-use hub that combines retail, hospitality, and community services. It’s exactly what we strive to achieve: blending spaces people need with amenities that elevate the community. Watching that project come to life and seeing people enjoy it—it’s deeply rewarding.
How did your previous experience with restaurant ownership shape your approach in commercial real estate?
Running restaurants was like boot camp in the best way. I mopped floors, dealt with leaks, scrubbed counters—it was hands-on from the ground up. I learned to appreciate every role within a business, which has shaped how I lead today. This understanding of the operational side helps us build spaces that don’t just look good on paper but function well for tenants and are adaptable for future needs.
What do you think communities should know about your development process?
Communities need to know that development can be a true partnership. A lot of people see developers as outsiders, but we’re just as invested in making these spaces work. Good projects bring tax revenue, jobs, and often fill voids in the local landscape. It’s a long process, sometimes slowed by “red tape,” but when communities and developers are on the same page, we can create spaces everyone is proud of.
If you weren’t building communities, what would you be doing?
Funny enough, I’d probably be a farmer or winemaker! There’s something appealing about working with the land, being outdoors, and creating something from scratch. It’s similar to development in a way—nurturing something until it’s ready to be enjoyed. Plus, the slow pace and simplicity would be a nice contrast to real estate’s fast lane.
What’s one surprising trend you think will shape the future of commercial real estate?
The rise of micro-units and prefab buildings is something I think we’ll see more of. High labor costs and space constraints in places like California demand creativity. Micro-units maximize density without sacrificing comfort, while prefab construction allows for quicker build times. These trends are practical responses to real challenges, and they’re only going to grow in popularity.
What advice would you give to someone looking to invest in California real estate?
Be prepared to play the long game! California is not for the faint of heart; you have to navigate entitlements, zoning, environmental hurdles, and high costs. But if you have patience, persistence, and a bit of grit, the rewards are there. It’s a competitive landscape, but for those willing to adapt, California’s markets offer tremendous opportunities.
How do you balance work and personal life, especially in such a demanding industry?
I believe in the importance of unplugging, especially with family. I’m a big fan of skiing and spending time in nature where cell phones don’t work. It’s refreshing to step away and get a bit of perspective. The demands are always there, but staying grounded keeps me sharp and ready to tackle the next project.